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Using a shampoo and conditioner of lesser quality can quickly coat the hair with mineral oils and petroleum resulting in heavier feeling hair (which in turn makes one think they need to shampoo everyday) clarifying will strip off old product and pool chemicals. With the right product mix and shampooing schedule (washing right after leaving the pool) clarification should be done twice a year. Otherwise once a month is a good regimen to follow. The gloss girls are giving away complementary clarification treatments in the month of August when booking a color or haircut with our stylists. Get clean!